Elite Honors Bowhunting Tradition with Flagship Bow: The Ritual

Posted by Christian Costa on Dec 13, 2017 12:00:00 PM
Christian Costa

Elite announces the arrival of its 2018 flagship hunting bow: the Ritual™. At 33.25” axle-to-axle, a brace height of 6.75”, and IBO speeds of 335, the Ritual boasts efficiency of up to 88% - making it the most efficient compound bow ever produced.

elite archery ritual bow coin

“Simply put, this is the best bow I’ve ever tested,” said Josh Sidebottom, Vice President of New Product Development at The Outdoor Group. “I honestly didn’t believe that a bow could get to be this efficient. With this bow, you’re getting better performance for what you’re putting in. We’ve been able to make the draw even smoother, while still getting excellent speeds from it.”

The Ritual is designed from the ground up with the bowhunter in mind. The combination of Elite’s sought-after Shootability and efficiency make the Ritual the perfect combination of all that Elite has developed and designed to date. Bowhunters of every draw length will enjoy the benefits of efficiency with the newly designed cams for the Ritual.

“The team at The Outdoor Group has gotten incredibly good at listening to the customer for feedback,” said Greg Steil, CEO. “The engineering team was challenged to design and deliver a bow that outperformed some of the best bows Elite has ever developed. We challenged them to take the feel of an Energy or Synergy series bow, and to combine that with high efficiency, speed, and affordability. The team stepped up to that challenge and over delivered with the Ritual. I couldn’t be prouder of the team for what they’ve accomplished in this bow.”

Elite’s 2018 flagship hunting bow is available in peak weights of 50, 60, and 70 pounds, with 65 pound limbs available by special order. It is available in half inch draw length increments from 26.5” – 31”. It is also available in a wide variety of colors and popular camouflage patterns. The 2018 Ritual sports an affordable retail price of just $999.

To learn more about the 2018 Ritual, visit your local dealer and take the Shootability Challenge to feel the Elite difference. You can also visit www.elitearchery.com to see the complete specs and follow us on Facebook www.facebook.com/EliteArchery for all the latest information from Elite.

Topics: News, new product



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